The Passenger Choice Awards were created by the US based Airline Passenger Experience Association (APEX) to give voice to airline passengers. APEX encompasses the largest and most comprehensive survey of passengers in 13 languages. It is the most important award in the airline industry since it is the customers themselves, who rate airlines based on their overall experience.
CEO Tewolde Gebremariam of Ethiopian Airlines Group said, “Ethiopian is above all a customer-focused airline with global standard service with superior delivery through its hallmark Ethiopian-flavored African hospitality. Passenger Choice is the most important award in our industry since it is our customers, who rate us by benchmarking our service with others in the industry.
“This award is a strong vote of confidence by our customers and an encouragement to continuously enhance our on-ground and on-board services with a view to meet their high expectations. I wish to thank them for their vote of confidence and our employees for working hard day-in and day-out to make our airline shine high in the sky.”
Dominic Green, APEX Events and EXPO Chair, said “In 13 languages and available around the globe, the Passenger Choice Awards is by far one of the most impressive and comprehensive passenger surveys of its kind. It’s a huge benefit to the airline industry to have this kind of candid data at their fingertips, and it’s the passengers who ultimately benefit from it.”
Ethiopian was also among the finalists, among other global airlines, for “Best overall flight experience”, “In-flight video” and “In-flight magazine” at the 2014 Passenger Choice Awards.