Sheger Tribune

Ethiopia’s Global Shoe Brand Goes Online

SoleRebels officially introduced its state of the art e-commerce website, where its line of environmentally-sensible footwear products are made available to worldwide consumers. (Photo courtesy of SoleRebels)."

Tadias Magazine
By Tadias Staff

Updated: Sunday, August 7, 2011

New York (Tadias) – SoleRebels, one of Africa’s leading green-footwear brands, has announced the launch of its new e-commerce website. The Ethiopia-based company’s eco-fashion shoes – nicknamed the ‘Nike of Africa‘ – are produced using indigenous practices such as hand-spun organic cotton and artisan hand-loomed fabric. Recycled tires are also incorporated for soles. The end result is environmental-friendly and top quality, vegan footwear.

SoleRebels founder and managing director Bethlehem Tilahun Alemu, who recently became the first Ethiopian to win the annual African Business Awards, says her company intends to grab a share of the growing online shoe industry.

“We are very excited about the launch of this new site as it will allow global consumers to buy direct from the soleRebels source using multiple online payment formats from credit cards to PayPal,” Bethlehem said. “We strongly believe that consumers want to touch, feel and interact with the soleRebels brand and the soleRebels site is the place for them to do that.”

SoleRebels footwear is also available for purchase on several online shopping sites including Amazon and Endless.com.
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You can visit the SoleRebels e-commerce website at www.solerebelsfootwear.co/