In the Omo Valley of Ethiopia, a community of stylish men and women caught the attention of a photographer.
Alex Franco was struck by the Hamer, Mursi, Banna and Bodi ethnic groups, all of which have what the BBC World Service described as a "hipster cool" kind of style. They dress in elaborate colors, stand in graceful poses, and alter their hair.
"Resilient local traditions are combined with Western fashion in an original, quirky way," the BBC told A+ in an email.
Check out Franco's pictures below, and hear him talk about his experience in the short video above.
Alex Franco is a Spanish-born fashion photographer and filmmaker.