The film focuses on the activities and aspirations of three Ethiopian athletes as they prepare for London 2012. Featured in the film: Yanet Seyoum, Ethiopia’s first female Olympic swimmer; Mohamed Aman, an-800 meters runner with a real shot at winning gold and Tesfalem Gebru, paralympian who lost his hand when his house was bombed during the Ethio-Eritrea war.
The film premiere will be on June 28 in Addis Ababa.
The main objective of this short documentary is to celebrate the hope, talent and confidence of Ethiopia’s athletes and to showcase them to the next generation that will seek to emulate them.
In addition to featuring inspiring performances from some of the world’s greatest athletes, the London 2012 Paralympic Games is an opportunity to change attitudes towards people with disabilities by driving home the fact that “disability is not inability” - this helps the wider goal of building a more inclusive society. This film hopes to challenge negative attitudes towards disability in Ethiopia by featuring Tesfalem.
Supporting the development of a new generation of open, inspiring, and talented leaders in Ethiopia is a key objective of the British government. We believe that the three athletes can help inspire Ethiopia’s youth and help promote the talent and boost the morale of Ethiopia’s emerging generation.
The film also promotes Ethiopian film talent, as the production company, EPIC Media, is Ethiopian. The documentary was shot in full HD and showcases strong and colorful visual images, innovative camerawork and fast moving editing techniques to appeal to Ethiopia’s young generation – the target audience. This will help promote a positive image of the non-sporting talent that exists in Ethiopia to local and international viewers.