Kabu Coffee has announced plans to market export standard
Ethiopian coffee. The company has expanded its investment capital to 10 million
birr for this venture.
Kabu is marketing high quality roasted coffee to
international and domestic customers according to Aman Adinew company advisor.
The company aimed to venture out in this direction from the outset he said.
Kabu strives to carefully control the quality of its
ingredients to ensure the quality service promised by its slogan ‘Coffee
Redefined’ said Aman.
Adding value to Ethiopia’s number one export, coffee, is
sure to make the sector more profitable explains Aman. Ethiopia needs to become
competitive in the international roasted coffee market dominated by Europeans
he said.
Kabu is partnering with a German firm to introduce roasted
and instant coffee into the national market. The company believes that coffee
roasted and prepared from Ethiopia and not blended with other types of Coffee
will be warmly welcomed on the international market said Aman.
The new venture has the potential to open employment
opportunities for many and result in the transfer of knowledge into the country
as well as earning foreign exchange. Kabu will be establishing a laboratory at
its headquarters to train roasters, exporters and coffee quality professionals.
The laboratory will also test the consistency and quality of Kabu’s coffee said
Aman.
Kabu aims to be involved in all steps of the process in
adding value to the product including, farming, milling, processing, roasting
and exporting explained Aman.
Kabu is owned by Ethiopian celebrity Aster Aweke.
Source: Capital
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