MTN Ethiopia signed a 6-million Ethiopian birr sponsorship contract with the Ethiopian Football Federation (EFF). The sponsorship agreement is aimed at supporting the national football team, the Walias, for one year period, with the a possibility of extension.
As part of the agreement, MTN Ethiopia will be a second-tier sponsor, and the exclusive value-added services (VAS) provider of the EFF. Some of the benefits of sponsoring the national team include MTN Ethiopia’s association with Ethiopian Football Federation’s products, activities and services.
“MTN is passionate about making a positive and meaningful contribution in the lives of our customers in all the communities we serve. Our partnership with the EFF is one of the many ways we intend to do this in Ethiopia,” Happy-Girl Buthelezi Country Manager of MTN Ethiopia, said.
Ambassador Tewolde Gebru, executive member of the Ethiopian Football Federation,expressed similar enthusiasm of the newly-formed partnership.
“The EFF is proud to partner with MTN, one of the prominent sponsors and supporters of football in Africa. It is a memorable moment for Ethiopians, and we are glad that MTN stands with us to celebrate the journey.”
In December 2012 MTN launched its "Celebrate 31 on 831" SMS campaign to celebrate Ethiopia's recent football successes. The campaign included an SMS contest featuring an entertaining football-related quiz.
The Reporter
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